Life is high school and its cool kids table is called hot startups. Business isn’t about money, it’s about who’s cool this week and what clubs they’re in, like Blockchain, Service Economy, AI, etc. Nonprofits are the chess club so no one wants to know them.

As we build support systems for the good that people might do, we help people doing good look more like Marty McFly and less like his dad used to look. Even if we have to start with skateboards and Calvin Klein shorts.